John Simpson

(647) 361-7533 jsimpson@shiftlaw.ca

U.S. ruling a step forward in litigating AI copyright disputes

/ Intellectual Property /

By Tony Poland, LegalMatters Staff • A ruling in a U.S. class action lawsuit has created a “roadmap” that may guide artificial intelligence (AI) copyright infringement cases going forward, says Toronto intellectual property lawyer John Simpson. Earlier this month a Northern District of California judge ruled that a groundbreaking copyright infringement lawsuit filed by visual […]

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McDonald’s loses Big Mac TM battle (but probably not the war)

/ Intellectual Property /

By Tony Poland, LegalMatters Staff • It is not surprising McDonald’s lost exclusive rights to the use of the term “Big Mac” for chicken products in Europe but the loss is unlikely to significantly affect the fast-food behemoth’s rights in its iconic brand, says Toronto intellectual property lawyer John Simpson. The European Court of Justice

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Time is not on the side of copyright infringers, SCOTUS rules

/ Intellectual Property /

By Tony Poland, LegalMatters Staff • A recent Supreme Court of the United States (SCOTUS) ruling that found a copyright infringer was liable for damages accruing more than nearly a decade before the infringement was discovered raises interesting limitations issues, says Toronto intellectual property lawyer John Simpson. In Warner Chappell Music, Inc. v. Nealy, SCOTUS

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Trademarks Act not meant to protect Canadian sensibilities

/ Intellectual Property /

By Tony Poland, LegalMatters Staff • The purpose of a trademark is to identify the source of goods and services while providing legal protection for a brand, not to protect people’s sensibilities, says Toronto intellectual property lawyer John Simpson. Simpson, principal of IP and new media law boutique Shift Law Professional Corporation, says if governments

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U.S. lawmakers tee up copyright protection for golf courses

/ Intellectual Property /

By Tony Poland, LegalMatters Staff • A push to amend United States law to extend copyright protection to golf courses raises interesting issues about the kinds of works that can be protected by copyright, says Toronto intellectual property lawyer John Simpson. The BIRDIE Act – Bolstering Intellectual Rights against Digital Infringement Enhancement Act ­­– was

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Remain vigilant over your licensees in trademark agreements

/ Intellectual Property /

By Tony Poland, LegalMatters Staff • Protecting your trademark rights means not only guarding against infringers but ensuring you have sufficient control over licensees, says Toronto intellectual property lawyer John Simpson. “Businesses often look for friendly arrangements with others but the trademark owner must always be vigilant,” says Simpson, principal of IP and new media law

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‘Trump too small’ slogan is not deserving of trademark protection

/ Intellectual Property /

By Tony Poland, LegalMatters Staff • Toronto intellectual property lawyer John Simpson says he expects the Supreme Court of the United States (SCOTUS) will back that country’s patent and trademark office decision to deny trademark protection in the “Trump too small” T-shirt flap. Political activist Steve Elster had sought to register the suggestive phrase as a slogan

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IP rights are at the centre of Starbucks’ dispute with union

/ Intellectual Property /

By Tony Poland, LegalMatters Staff • Recent lawsuits concerning a pro-Palestine social media post by Starbucks union organizers is an example of how intellectual property law often finds its way into larger disputes “as a collateral issue,” says Toronto intellectual property lawyer John Simpson. Starbucks and the Starbucks Workers Union are countersuing after the union expressed

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Levi’s lawsuit demonstrates the many sides of trademark law

/ Intellectual Property /

By Tony Poland, LegalMatters Staff • Just as trademarks can take many forms so too can trademark infringement, says Toronto intellectual property lawyer John Simpson, pointing to a recent lawsuit filed by Levi’s. In a multi-pronged lawsuit, it is alleged designer Coperni infringed on the trademark rights held by Levi’s for its “Arcuate” pocket stitching pattern

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Elon Musk waves bye-bye birdie to the iconic Twitter brand

/ Intellectual Property /

By Tony Poland, LegalMatters Staff • Changing social media giant Twitter’s brand to X is a risky choice but there may well be more to the decision than meets the eye, says Toronto intellectual property lawyer John Simpson. Elon Musk, who completed a US$44-billion purchase of Twitter almost one year ago, recently announced he has rebranded

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