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One year ago LegalMattersCanada.ca joined the evolving ranks of online legal marketing, confident we were offering a product of value to those in the Canadian legal profession.
It appears we were right. As we go into our second year of operation we are grateful to have a growing clientele that draws from many areas of the legal community. Web surfers looking for information about virtually any area of law can find it on our site, thanks to the input of the diverse professionals we serve. Check out our Articles page to read what our clients have to say on a myriad of legal issues.
That is the real advantage of our site. If someone is seeking information about wills, family law, personal injury, employment law or criminal matters – and many other topics – they can find it here. And they will be linked to a legal professional who can serve their needs. Everyone wins, especially our clients.
At the heart of our operation are two basic services. The first is to interview a lawyer and write a post that reads like a news story about a specific topic, helping to establish them as an authority in their area of law. These stories are published on our SEO-friendly site, with links guiding readers back to our client for more information.
Growing stream of followers
Links to these posts are also sent out to our growing stream of followers on Facebook, Instagram, LinkedIn and Twitter, allowing our clients to reach new audiences. And if the story is about a topic in the news, we send it to major media organizations and legal publications so their audiences benefit from the knowledge contained within the post.
In our first year of operation, we have been successful in having our clients’ posts published in the Toronto Star, The National Post, Canadian Lawyer and The Lawyer’s Daily. Not bad for a brand-new website getting started during a global pandemic.
We also ghostwrite material for websites. As experienced journalists, we know how to engage readers and draw them into a story while establishing our client as a credible source of information in the eyes of Google. To further increase our clients’ exposure, we promote these blog posts on our site by carrying just the first few lines, with readers redirected to their website for the entire article.
As we enter Year Two, we continue to see that our services are attracting the attention of new clients. That is reassuring, while we remain indebted to those legal professionals who have been with us from the start.
It has been a great first year, and we welcome other lawyers to take a tour of our website and join our growing list of legal professionals who depend on our proven methods of brand marketing.
Executive editors Tony Poland and Paul Russell
