Just the facts

Who we are: We are seasoned journalists and brand marketers who can express complex ideas using simple, creative and compelling language to meet the needs of your target audience. Our team offers a wealth of legal experience and we work much like a traditional public relations firm to deliver your message to potential clients using an effective and cost-efficient approach. With a proven ability to tailor our services to suit all needs, our clientele includes large firms and small practitioners.

What we do: Our service was created to provide the legal industry with an exclusive forum for your opinions and expertise. We are not a one-dimensional blog writing business. Instead, we offer several options intended to attract clients to your firm. Our work falls into two main categories. The first is to write blog posts for our website that read like news stories, informing readers while encouraging them to click on our clients’ links and drive traffic to their homepage. These posts focus on topics in the news, legal trends, issues or judgments or on the lawyer’s specialty. Visitors to our site are drawn to the expert opinions expressed in highly personalized posts, that become part of our extensive library while you remain a client. Check out our Articles page to read what our clients have to say on a myriad of legal issues. An equally important service we offer is ghostwriting blog posts for legal professionals, in their voice, that they can publish under their byline on their website. We can interview you or simply research and write a blog for your approval. To increase your exposure, we can promote these blog posts on our site by carrying just the first few lines, with readers redirected to your website for the entire article. Here is an example.

How it works: We consistently monitor the issues that affect the legal profession and suggest topics for your blog posts. We send story ideas at the beginning of each month and alert clients as issues arise. Clients are also free to propose topics, perhaps cases they were involved in or those they feel set important precedents in the field. Our approach is simple; after you agree to a topic, we schedule a quick telephone interview. We then write your post, extensively quoting you while adding any necessary pertinent information. The post is sent for your approval and you can add information or change quotes, something not offered by traditional media. Once you’re pleased with your post, it is published on our website and then sent out on social media – Twitter, Instagram, Facebook and Linkedin.

Delivering your message: The heart of our service is a professionally designed website, providing a window to compelling SEO-friendly posts written on a wide variety of issues that will encourage readers to click on your links and drive traffic to your site. Our website is engaging, easy to navigate, and flexible. For example, when the pandemic hit, we introduced a COVID-19 section for specific posts on the legal issues surrounding the crisis. And we continue to investigate ways to improve our website to make it more appealing. With our system, you do not have to rely on traditional news media to convey your message and since our posts are press releases, media outlets have access to them and are free to use your quotes, allowing more potential for exposure. Our posts draw interest from media outlets and our clients have been featured in such publications as The National Post, Canadian Lawyer and The Lawyer's Daily.

The bottom line: Our prices are reasonable and we are flexible. You can choose to do one post a month or multiple blogs. There are no memberships to commit to so several lawyers from your firm can participate based on your needs. And best of all, we operate on a pay-as-you-go basis so you will only be billed for the services received. We encourage you to take a tour of our website and join our growing list of legal professionals. Contact us for more information to find out how you can benefit from our services.