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As 2020 comes to a conclusion and we reflect on this tumultuous year, we want to take this opportunity to wish everybody a happy holiday season and a healthy, successful new year.
LegalMattersCanada.ca launched last February, a month before the pandemic shutdown. Starting a business in the best of times can be a challenge and COVID-19 certainly provided a formidable test. However, thanks to our fantastic stable of clients we continue to grow and thrive. We can’t thank them enough – those who were with us for our launch and those who recently came on board. We look forward to working with you in 2021.
About us: We are seasoned journalists and brand marketers who can express complex ideas using simple, creative and compelling language to meet the needs of your target audience.
Wealth of experience
Our team offers a wealth of legal experience and we work much like a traditional public relations firm to deliver your message to potential clients using an effective and cost-efficient approach.
With a proven ability to tailor our services to suit all needs, our clientele includes large firms and small practitioners.
What we do: Our service was created to provide the legal industry with an exclusive forum for your opinions and expertise. We are not a one-dimensional blog writing business. Instead, we offer several options intended to attract clients to your firm.
Our work falls into two main categories. The first is to write blog posts for the LegalMattersCanada.ca website that read like news stories, informing readers while encouraging them to click on our clients’ links and drive traffic to their homepage. These posts focus on topics in the news, legal trends, issues or judgments or on the lawyer’s specialty. Visitors to our site are drawn to the expert opinions expressed in your highly personalized posts, which will become part of our extensive library while you remain a client. Check out our Articles page to read what our clients have to say on a myriad of legal issues.
Legal professionals
An equally important service we offer is ghostwriting blog posts for legal professionals, in their voice, that they can publish under their byline on their website. Here is one example.
With our system, you do not have to rely on traditional news media to convey your message and since our posts are press releases, media outlets have access to them and are free to use your quotes, allowing more potential for exposure.
Our posts draw interest from media outlets and our clients have been featured in such publications as The National Post, Canadian Lawyer and The Lawyer’s Daily.
Delivering your message: The heart of our service is a professionally designed website, providing a window to compelling SEO-friendly posts written on a wide variety of issues that will encourage readers to click on your links and drive traffic to your site.
Easy to navigate
Our website is engaging and easy to navigate, and flexible. For example, when the pandemic hit, we introduced a COVID-19 section for specific posts on the legal issues surrounding the crisis. And we continue to investigate ways to improve our website to make it more appealing to our clients and our readers.
How it works: We consistently monitor the issues that affect the legal profession and suggest topics for your blog posts. We send story ideas at the beginning of each month and alert clients as issues arise.
Clients are also free to propose topics, perhaps cases they were involved in or those they feel set important precedents in the field.
Simple approach
Our approach is simple; after you agree to a topic, we schedule a quick telephone interview. We then write your post, extensively quoting you while adding any necessary pertinent information. Once it is ready, the post is sent for your approval. You can add information or change quotes, something that is not offered by traditional media. Once you’re pleased with your post, it is published on our website and then sent out on social media – Twitter, Instagram, Facebook and Linkedin.
If you prefer to use our ghostwriting service, we can interview you or simply research and write a blog that is sent to you for approval. After your changes are made, you can publish it on your website. To increase your exposure, we can promote these blog posts on our site by carrying just the first few lines, with readers redirected to your website for the entire article. Here is an example.
The bottom line: Our prices are reasonable and we are flexible. You can choose to do one post a month or multiple blogs. There are no memberships to commit to so several lawyers from your firm can participate based on your needs. And best of all, we operate on a pay-as-you-go basis so you will only be billed for the services received.
We encourage you to take a tour of our website and join our growing list of legal professionals.
Contact us for more information to find out how you can benefit from our services.
